At the beginning of the Ted Talk, Simon Sinek explains how people in history have been successful in Leadership. Sinek explains that certain people are able to effectively communicate ideas to other people, and explains how the people that are able to do so are special. Typically when delivering a speech to an audience, it is common for someone to start with what, then work into the how, and finally finish with the why. Simon Sinek goes on to explain to the audience that the extraordinary leaders are able to do something that many people cannot do. Instead of going from the outside in, the great leaders can work from the inside out and start with the why and work their way out. The idea of using the why first, how second, and what third is “The Golden Circle.” The Golden Circle has inspired many leaders to use their passions to inspire others to do great in the world. Sinek goes into great detail regarding biology of the brain and how the circle works very similarly to the human brain. Sinek finishes his presentation saying that, “those who lead inspire us, we follow not for them, but for ourselves.” Sinek does a wonderful job of explaining the concept that leaders INSPIRE their followers to do great things, not force them to take part in a plan.
The purpose of the Golden Circle is to inspire, and prominent leaders do just that. Realizing that the why is way more important than the what is what sets successful people apart from unsuccessful people. In the presentation, Sinek gives an example related to the aviation industry. During the early 20th century, Samuel P Langley was on the prowl to discover the key to controlled flight, however he wanted to do it for the wrong reasons. Langley wanted to make a ton of money off the idea of flight and often went around telling people “how he was going to do it.” The problem with Langley is that he did not have the passion that the Wright Brothers had. The Wright Brothers were ultimately able to beat Langley, a millionaire with many resources, to the solution for controlled flight. Why were the Wright Brothers able to do this? They were able to use their passions to inspire others around them to believe in them and this ultimately allowed them to be successful in the field. The Wright Brothers wanted to bring aviation to all, and share the opportunities with others rather than being selfish like Langley.
Now What? :Why is the “Golden Circle” important and why is Simon Sinek recognized for his presentation on the “Golden Circle”? Sinek was able to find a concept that can be applied to many things in the real world. Whether it is in the professional workplace, or in a personal movement or protest, stating a passion and why one does something is way more important than what is being done. As a student studying leadership, it is important to use this presentation as a stepping stone to learning new ideas about individual passions. As a leader, it is important to recognize passions in others and inspire those to act and share those passions with the world. When presenting ideas to my boss or my RSOs here on campus, I will be sure to use the “Golden Circle” and start from the inside when describing what I want to accomplish. It is so important to tell the “Why” rather than the “What.” People do not follow you for what you do, they follow you for why you do it***